In 2007 Boris Bidjan Saberi launched his eponymous label and has grown throughout the years into a luxury menswear label, reflecting Saberi’s personal and experimental take on handcrafted clothing and in working with inexhaustible passion. The designer rapidly matures a rich clothing language through the celebration of his innate heritage between European and Middle-Eastern culture. Quoting street and skate culture as one of its main influences, the label increased a more and more distinctive attention for functional qualities, whilst maintaining a strong connection to urban roots.