In 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established “concerina Guidi Rosellini” in Prescia, Tuscany. Here the art of leather tanning can be traced back to the middle age. Today Ruggero Guidi is running the tannery and has spent his time and energy looking for the perfect balance between technologies and respect for his heritage of traditions and skills. Passion for leather and respect for its heritage are the core of Guidi’s shoe collection project. Guidi refuses mass production logic being instead focused on his own independent research beyond all the trends. Guidi is well known all over the world: the most demanding designers ask Guidi for special leathers and treatments and Guidi always delivers exactly what they want.